{
  "id": 13957336,
  "title": "Brittany Mahomes' $40 billion brand deals span fashion, beauty and fitness",
  "url": "https://urgent.news/2026/10/12/brittany-mahomes-40-billion-brand-deals-span-fashion-beauty-and",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-12T12:12:00.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/sports/nfl/news/brittany-mahomes-40-billion-plus-brand-endorsements-span-fashion-beauty-and-fitness/articleshow/134883821.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brittany Mahomes has developed a diverse portfolio of brand endorsements spanning fashion, beauty, fitness and wellness. Her partnerships include Adidas, Abercrombie & Fitch, Alani Nu, Divi, Vitality, Alo Yoga and WHOOP. Beyond endorsements, she co-owns NWSL club Kansas City Current and has appeared in campaigns with Patrick Mahomes. Her growing business presence highlights her interests beyond…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}