{
  "id": 13932415,
  "title": "BAAN HOLDING GROUP LAUNCHES PLAYOCITY ENTERTAINMENT PROJECT WITH HASBRO AT JEDDAH’S WESTFIELD CENTER",
  "url": "https://urgent.news/2026/10/12/baan-holding-group-launches-playocity-entertainment-project-with",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T10:27:25.000Z",
  "source": {
    "name": "The Saudi Standard",
    "slug": "the-saudi-standard",
    "url": "https://saudistandard.com/2026/10/12/baan-holding-group-launches-playocity-entertainment-hasbro-jeddah-westfield/"
  },
  "original_language": "en",
  "account": "Jeddah, Saudi Arabia - BAAN Holding Group has commenced construction for Playocity, a new family entertainment destination in partnership with global toy brand Hasbro, at Westfield Center. The 2,600 square meter project is expected to open to the public in the first quarter of 2027. The collaboration allows Playocity to leverage Hasbro's globally recognized characters and brands, appealing to a broad audience and positioning the venue as a standout entertainment destination in Saudi Arabia.",
  "summary": "Jeddah, Saudi Arabia — BAAN Holding Group has launched construction and development works for Playocity, a new family entertainment destination built in partnership with global toy and entertainment brand Hasbro. The project is located at Westfield Center in Jeddah and spans approximately 2,600 square meters. Commercial operations are expected to begin in the first quarter […] The post BAAN…",
  "key_points": [
    "BAAN Holding Group partners with Hasbro for Playocity project",
    "2,600 square meter entertainment destination in Jeddah",
    "Expected to open in Q1 2027"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}