{
  "id": 13915759,
  "title": "What is ‘pilgra-merch’? The travel trend turning souvenirs into trip inspiration",
  "url": "https://urgent.news/2026/10/12/what-is-pilgra-merch-the-travel-trend-turning-souvenirs-into-trip",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-12T08:53:04.000Z",
  "source": {
    "name": "Euronews",
    "slug": "euronews",
    "url": "https://www.euronews.com/2026/10/12/what-is-pilgra-merch-the-travel-trend-turning-souvenirs-into-trip-inspiration"
  },
  "original_language": "en",
  "account": null,
  "summary": "Tourists are showing off how well-travelled they are through destination-specific grocery tote bags or branded hotel caps.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}