{
  "id": 13913946,
  "title": "In-N-Out does $2 billion in annual sales. It breaks one rule other fast-food chains follow",
  "url": "https://urgent.news/2026/10/12/in-n-out-does-2-billion-in-annual-sales-it-breaks-one-rule-other-fast",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T08:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91618503/in-n-out-2-billion-annual-sales-breaks-1-rule"
  },
  "original_language": "en",
  "account": "In-N-Out, the West Coast burger chain known for its simple menu, generates an estimated $2 billion to $2.5 billion in annual sales across over 400 locations, according to CNBC. This places In-N-Out as one of the most profitable fast-food chains, with the average store bringing in roughly $4.5 million in annual sales compared to McDonald's $2.6 million. Unlike many other fast-food chains, In-N-Out encourages special orders, which have turned off-menu creations like the Animal Style burger into key parts of its brand. In-N-Out's founder, Lynsi Snyder, emphasizes the importance of keeping prices low to maintain customer satisfaction, even in the face of inflation and rising minimum wages.",
  "summary": "An off-menu item is one of In-N-Out’s biggest selling points. Since its inception, the West Coast burger chain has built its reputation on a stripped-down menu of burgers, fries, and shakes. In 2005, the chain began listing some of its most popular off-menu orders publicly under the “ Not-So-Secret Menu. ” One of the chain’s most iconic items on this menu is the Animal Style burger, which is “a…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}