{
  "id": 138982,
  "title": "Procter & Gamble will acquire supplements brand Thorne for $3.8 billion, CEO tells CNBC",
  "url": "https://urgent.news/2026/08/04/procter-gamble-will-acquire-supplements-brand-thorne-for-3-8-billion-138982",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-04T17:02:05.000Z",
  "source": {
    "name": "CNBC World",
    "slug": "cnbc-world",
    "url": "https://www.cnbc.com/2026/08/04/procter-gamble-will-acquire-supplements-brand-thorne.html"
  },
  "original_language": "en",
  "account": "Procter & Gamble is set to acquire health supplement brand Thorne for a price tag of $3.8 billion, according to CEO Shailesh Jejurikar's remarks on CNBC's Squawk on the Street. The acquisition aims to bolster P&G's health and wellness division, which already includes other supplement brands like Metamucil, Align Probiotic, and New Chapter vitamins. Jejurikar expressed satisfaction with Thorne, stating it is \"a really well-run operation, and it's been around for a long time.\" Founded in 1984 and going public in late 2021, Thorne was later taken private in 2023 by L Catterton for $680 million. In 2025, Thorne's annual revenue exceeded $500 million, indicating a growing interest in the supplement market, particularly among younger consumers. Thorne's CEO, Colin Watts, had previously predicted the brand's potential to reach billion-dollar status within a few years. The acquisition is part of a trend where consumer giants are investing in upstart health and wellness brands, as seen with Unilever's recent purchase of Grüns, a gummy supplement brand.",
  "summary": "P&G CEO Shailesh Jejurikar said the acquisition is a play to grow the company's health business on CNBC's \"Squawk on the Street.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Fortune",
        "title": "DoorDash CEO Tony Xu once thought his $87 billion company would only make $100 million. He tells founders to be ‘greedy’ and dream bigger",
        "url": "https://urgent.news/2026/08/04/doordash-ceo-tony-xu-once-thought-his-87-billion-company-would-only",
        "published": "2026-08-04T15:44:00.000Z"
      },
      {
        "outlet": "CNBC",
        "title": "Procter & Gamble will acquire supplements brand Thorne for $3.8 billion, CEO tells CNBC",
        "url": "https://urgent.news/2026/08/04/procter-gamble-will-acquire-supplements-brand-thorne-for-3-8-billion",
        "published": "2026-08-04T17:02:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}