{
  "id": 13895939,
  "title": "Vietnam’s shoppers are asking AI first, but Google still gets the last word",
  "url": "https://urgent.news/2026/10/12/vietnams-shoppers-are-asking-ai-first-but-google-still-gets-the-last",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-12T06:25:47.000Z",
  "source": {
    "name": "e27",
    "slug": "e27",
    "url": "https://e27.co/vietnams-shoppers-are-asking-ai-first-but-google-still-gets-the-last-word-20261012/"
  },
  "original_language": "en",
  "account": "New survey reveals that 62% of Vietnamese shoppers use AI, including generative AI, to research purchases before making a buy. However, despite AI's growing role in the online shopping journey, it remains a supplementary tool rather than a replacement for traditional methods. Search engines, e-commerce platforms, and social media platforms are still the most frequently used research methods, with Google leading the pack at 86%, followed by Shopee and Lazada at 77%, Facebook at 59%, and TikTok at 57%. While AI has become a key part of the shopping process, its impact is more about assisting the shopper than reshaping the entire buying experience. The survey, which polled 200 men and women aged 20 to 49 in Ho Chi Minh City and Hanoi, has a margin of error of roughly 7 percentage points. The sample is also urban, working-age, and online, which may not fully represent the broader Vietnamese consumer base. ChatGPT leads among generative AI services, used by 80% of respondents, followed by Gemini at 68%. However, the survey's findings highlight the need for brands to ensure accurate product data and consistent reviews to be visible to AI-powered shopping assistants, as well as for startups to focus on building tools that help merchants and shoppers navigate AI-driven shopping experiences.",
  "summary": "Before a Vietnamese shopper adds anything to a cart these days, there is a good chance a chatbot has been consulted. As many as 62 per cent of Vietnamese buyers use AI, including generative AI, to research purchases before they buy, according to a new survey by Ho Chi Minh City-based market research firm Q&Me. […] The post Vietnam’s shoppers are asking AI first, but Google still gets the last…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}