{
  "id": 13870184,
  "title": "As Shoppers Trade Down, These 5 Brands Still Have Pricing Power",
  "url": "https://urgent.news/2026/10/12/as-shoppers-trade-down-these-5-brands-still-have-pricing-power",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-12T04:00:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/10/12/as-shoppers-trade-down-these-5-brands-still-have-p/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "In today's high-inflation climate, consumers are increasingly opting to trade down and spend less. Amid this shift, certain companies stand out for their pricing power, allowing them to maintain sales even with higher prices. These companies have strong brands and a loyal customer base.\n\nOne such company is Costco Wholesale (COST), a global membership-based retailer known for its bulk sales and low prices. Another is Coca-Cola (KO), the world's largest beverage company, with a diverse portfolio of well-known brands.\n\nOn Holding (ONON) specializes in manufacturing and selling commercial HVAC and refrigeration products. Starbucks (SBUX) is a global coffeehouse chain with a strong brand and loyal customer base. Lastly, Procter & Gamble (PG), a consumer goods giant, produces a wide range of everyday products, from cleaning supplies to personal care items.\n\nThese five companies demonstrate strong pricing power, even in a high-inflation environment. Their ability to maintain sales without cutting prices speaks to their excellent brand recognition and loyal customer following.",
  "summary": "Great companies can charge more without curbing demand, like these five.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "As Shoppers Trade Down, These 5 Brands Still Have Pricing Power",
        "url": "https://urgent.news/2026/10/12/as-shoppers-trade-down-these-5-brands-still-have-pricing-power-13877725",
        "published": "2026-10-12T04:20:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}