{
  "id": 1386963,
  "title": "Aspira Hosts Lifestyle Brunch to Promote Better Fabric Care",
  "url": "https://urgent.news/2026/08/17/aspira-hosts-lifestyle-brunch-to-promote-better-fabric-care",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-17T01:07:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/08/17/aspira-hosts-lifestyle-brunch-to-promote-better-fabric-care/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Aspira Nigeria Limited, the makers of Viva Detergent and other household cleaning products, recently hosted the first edition of their Lifestyle Mini Brunch series in Lagos. The event, themed \"Come Wash with Hilda,\" aimed to promote better laundry practices, deepen consumer education, and showcase the performance of the Viva detergent range. The maiden edition of the brunch series brought together lifestyle influencers, digital content creators, social media followers, and members of The Clean Collective community for an engaging session with Viva brand ambassador, Hilda Baci. The event featured a fabric care masterclass, product education, live laundry demonstrations, and interactive conversations with Hilda, providing participants with practical insights into effective laundry practices and ways to preserve the quality and longevity of their garments. Aspira Nigeria Limited's Head of Marketing, Barbara Onianwah, emphasized the company's commitment to delivering value beyond its products by helping consumers make better fabric care choices.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}