{
  "id": 13868676,
  "title": "India Festive Sale 2026: E-Commerce Sales Surge To ₹24,000 Crore In 2 Days As Mobile Phones, Electronics And Fashion Drive Demand",
  "url": "https://urgent.news/2026/10/12/india-festive-sale-2026-e-commerce-sales-surge-to-24-000-crore-in-2",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-12T03:34:03.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/tech/india-festive-sale-2026-e-commerce-sales-surge-to-24000-crore-in-2-days-as-mobile-phones-electronics-and-fashion-drive-demand"
  },
  "original_language": "en",
  "account": "In the first two days of India's festive e-commerce sale in 2026, online retailers are projected to have generated sales worth approximately Rs 24,000 crore, according to consultancy firm Redseer Strategy Consultants. Mobile phones led the way in terms of value share, representing around 38-40% of total sales, or Rs 9,100-9,600 crore. The sale also saw strong performance from large appliances and electronics, contributing about 25-27% of gross merchandise value (GMV), with televisions, refrigerators, and air conditioners making up more than two-thirds of these sales. Fashion items accounted for 15-18% of GMV, with a 22-25% year-on-year growth. The surge in sales was driven by increased order volumes, with consumers spreading their spending beyond mobiles into fashion, electronics, and other sectors. Approximately 60-65 million shoppers participated in the first two days, with first-time shoppers doubling from the previous year.",
  "summary": "New Delhi: E-commerce firms are estimated to have sold goods worth around Rs 24,000 crore in the first two days of the festive season sale, driven by growth in order volumes, with mobile phones accounting for the biggest share in value terms, according to consultancy firm Redseer Strategy Consultants. #IGR : India's Festive Shopping Spree Touches $2.5 Billion in 2 Days From smartphones and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}