{
  "id": 13820683,
  "title": "Singapore's popular bakery to shutter 9 months after comeback",
  "url": "https://urgent.news/2026/10/11/singapores-popular-bakery-to-shutter-9-months-after-comeback",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-11T23:06:29.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/companies/singapore-s-popular-bakery-to-shutter-9-months-after-comeback-5130747.html"
  },
  "original_language": "en",
  "account": "Fluff Bakery, a popular Singaporean bakery founded in 2012 by Nursyazanna Syaira Mohammad Suhimi and her husband Ashraf Alami, is set to close its doors after nine months of reopening under a new name. The business, known for its delectable cupcakes, made headlines in 2015 when it was selling over 2,000 daily at its peak. Despite their success, both before and during the Covid-19 pandemic, declining sales and rising costs forced the couple to shutter Fluff Bakery in September. However, the couple made a triumphant return in January as Big Mouth Bakehouse, offering a new range of artisanal baked goods such as cakes, bomboloni, and shio pan. The bakery's Instagram post on Thursday reflected on its 13-year journey, thanking customers for their support but acknowledging that they had \"tried, really, truly.\"",
  "summary": "Fluff Bakery, a popular halal bakery in Singapore that closed last year and returned this January as Big Mouth Bakehouse, has shut its doors for good.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}