{
  "id": 13773203,
  "title": "The SaaS Playbook: Building a business before building the hype",
  "url": "https://urgent.news/2026/10/11/the-saas-playbook-building-a-business-before-building-the-hype",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-11T17:55:17.000Z",
  "source": {
    "name": "BusinessDay Nigeria",
    "slug": "businessday-nigeria",
    "url": "https://businessday.ng/life/article/the-saas-playbook-building-a-business-before-building-the-hype/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Reviewer: Kenneth Athekame Author: Rob Walling Length: 200 pages First publication: July 2023 Publisher: Start Small, LLC First edition: 2023",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}