{
  "id": 13727328,
  "title": "Ecommerce firms sell goods worth Rs 24k Cr in first two days of festive sales: Redseer",
  "url": "https://urgent.news/2026/10/11/ecommerce-firms-sell-goods-worth-rs-24k-cr-in-first-two-days-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-11T12:05:51.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/10/ecomm-firms-goods-worth-rs-24k-cr-first-two-days-festive-sales-redseer"
  },
  "original_language": "en",
  "account": "E-commerce companies are projected to have generated sales worth approximately Rs 24,000 crore in the initial two days of the festive season, according to consultancy firm Redseer Strategy Consultants. The surge in order volumes contributed to this growth, with mobile phones dominating the sales in terms of value. Nielsen Dalal, an associate partner at Redseer, explained that the first two days indicated an expanding Indian festive e-commerce basket. This growth was driven by consumers diversifying their spending from mobiles to fashion, electronics, and appliances. Value fashion emerged as a popular category, with shoppers from Tier 2 and smaller towns purchasing festive attire at affordable prices. The first two days saw more than USD 2.5 billion (approximately Rs 24,200 crore) in gross merchandise value (GMV), with around 60-65 million shoppers participating in those days. The growth in GMV was around six times the typical daily run rate. Players like Amazon and Flipkart capitalized on their quick commerce services and increased their relevance on the platform, with GMV four to five times higher than the business-as-usual daily average. Large appliances and electronics sales outperformed the market, while mobiles remained the largest category by value, accounting for 38-40% or about Rs 9,100-9,600 crore of total sales. Consumer electronics' share in total sales was estimated to be 25-27%, or Rs 6,000-6,500 crore, while fashion products constituted 15-18%, or about Rs 3,630-4,350 crore. The 55-inch TV upgrade, along with large appliances and electronics, contributed around 25-27% of GMV. TVs, refrigerators, and air conditioners accounted for over two-thirds of large-appliance sales. Electronics had already grown by more than 20% in the first half of 2026 due to consumers purchasing ahead of expected price hikes in the second half of the year. The initial two days of festive sales recorded around 14 times more orders than the average BAU, driven by laptops and IoT devices in electronics. Fashion GMV grew by 22-25% year-on-year, making up 15-18% of the total GMV and roughly three to five times its BAU average. Gen Z accounted for approximately one-third of opening-day shoppers, with over two-thirds of the 6-6.5 crore shoppers who bought during the first two days coming from Tier 2 and rural areas. About 15-16 crore unique shoppers typically transact across e-commerce platforms during a normal month. The opening two days brought over one-third of this monthly shopper base into the festive sale, with first-time shoppers doubling from the previous year. Dalal anticipates 100 million shoppers to participate in the entire 11-day first phase of the festival.",
  "summary": "India’s ecommerce platforms clocked around Rs 24,000 crore in sales in the first two days of festive season sales, with mobile phones leading by value. Redseer estimates that 6-6.5 crore shoppers participated, with fashion, electronics and appliances also seeing strong demand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Economic Times Tech",
        "title": "Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: Redseer",
        "url": "https://urgent.news/2026/10/11/ecommerce-firms-sell-goods-worth-rs-24-000-crore-in-first-two-days-of",
        "published": "2026-10-11T10:21:09.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}