{
  "id": 13726674,
  "title": "Vurt wants you to look at vertical videos as a genre of their own",
  "url": "https://urgent.news/2026/10/11/vurt-wants-you-to-look-at-vertical-videos-as-a-genre-of-their-own",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-11T13:00:00.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/entertainment/1008720/vurt-microdramas-verticals-interview-hilmon-sorey"
  },
  "original_language": "en",
  "account": null,
  "summary": "From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}