{
  "id": 13698953,
  "title": "BTS concerts in Peru projected to generate $19 mil. tourism revenue",
  "url": "https://urgent.news/2026/10/11/bts-concerts-in-peru-projected-to-generate-19-mil-tourism-revenue",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-11T11:12:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20261011/bts-concerts-in-peru-projected-to-generate-19-mil-tourism-revenue"
  },
  "original_language": "en",
  "account": "BTS, the globally renowned K-pop group, is set to bring about a significant boost to Peru's tourism revenue with their first-ever concerts in the country. The highly anticipated performances took place at Lima's Estadio San Marcos on October 7-10, attracting a staggering 151,500 fans, surpassing all pre-concert expectations.\n\nAccording to a forecast from Peru's tourism ministry, these concerts are projected to generate approximately 25.1 billion won, or $19 million, in tourism-related economic benefits for the nation. This figure is a clear indication of the massive impact BTS's music has on the country's economy.\n\nThe attendance at the concerts far exceeded the ministry's initial projection of 50,000 visitors. The excitement was palpable during the shows, with BTS members acknowledging the long wait to perform in Peru, a country they first debuted in back in 2013.\n\nBTS's frontman, V, added a special touch to the concerts by commemorating Hangeul Day, the Korean holiday that celebrates the creation of the Korean alphabet, Hangeul. Wearing a specially designed T-shirt bearing heartfelt messages, V honored the occasion by displaying the host city's name and his real name, Kim Tae-hyung, both in Korean.\n\nIn essence, BTS's concerts in Peru are not just about music, but also a significant economic catalyst for Peru's tourism sector.",
  "summary": "BTS’s first performances in Peru drew more than 150,000 fans to Lima and are projected to generate about 25.1 billion won ($19 million) in tourism-related economic benefits for the country, according to a forecast by Peru’s tourism ministry. The group’s agency, BigHit Music, said Sunday that roughly 151,500 fans attended the three shows at Estadio San Marcos on Oct. 7, 9 and 10 — part of the…",
  "key_points": [
    "BTS concerts in Lima, Peru, attract 151,500 fans",
    "$19 million projected tourism revenue from concerts",
    "V commemorates Hangeul Day with special T-shirt"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "BTS concerts in Peru projected to generate $19 mil. tourism revenue",
        "url": "https://urgent.news/2026/10/11/bts-concerts-in-peru-projected-to-generate-19-mil-tourism-revenue-13702467",
        "published": "2026-10-11T11:27:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}