{
  "id": 13688845,
  "title": "Heard on the Street: Lennar and KB Home both say they are facing tougher competition from regular owners who are more motivated to sell",
  "url": "https://urgent.news/2026/10/11/heard-on-the-street-lennar-and-kb-home-both-say-they-are-facing",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-11T09:30:00.000Z",
  "source": {
    "name": "WSJ Economy",
    "slug": "wsj-economy",
    "url": "https://www.wsj.com/economy/housing/homhome-prices-sellers-mortgage-ratese-sellers-are-starting-to-blink-on-prices-thats-bad-for-builders-9512512f?mod=rss_socialeconomyfeed"
  },
  "original_language": "en",
  "account": null,
  "summary": "Competition for buyers is heating up, which will force companies like Lennar and KB home to beef up incentives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}