{
  "id": 13660289,
  "title": "Swiggy, Zomato Have A New Fight On Their Hands",
  "url": "https://urgent.news/2026/10/11/swiggy-zomato-have-a-new-fight-on-their-hands",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-11T05:30:38.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/features/swiggy-zomato-have-a-new-fight-on-their-hands/"
  },
  "original_language": "en",
  "account": "Swiggy and Zomato, the dominant players in India's food tech industry, are facing fresh competition from three emerging players. Rapido's Ownly, Swish's new marketplace Swish Go, and ecommerce giant Flipkart are all vying for a slice of the market. Ownly has already processed over 50,000 orders a day in Bengaluru, while Swish Go offers variable commission rates to entice restaurant partners. Flipkart, with its 500 million users and financial resources, is also set to enter the food delivery market. Despite the challenges, established players like Swiggy and Zomato still have a significant advantage due to their vast user bases.",
  "summary": "For years, Swiggy and Zomato have ruled the Indian foodtech sector with an iron fist, building vast restaurant networks and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}