{
  "id": 13507420,
  "title": "Las diez innovaciones con las que Decathlon quiere hacer más accesible practicar deporte",
  "url": "https://urgent.news/2026/10/10/las-diez-innovaciones-con-las-que-decathlon-quiere-hacer-mas",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T15:46:09.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/deporte-negocio/2026/10/10/6aca5dbfe5fdea3a178b4578.html"
  },
  "original_language": "es",
  "account": "Decathlon, a global sporting goods retailer, celebrated its innovative products at the BTWIN Village in Lille, France, where they develop and test new items before selling them worldwide. The BTWIN Village, an old tobacco factory transformed into a sports and mobility center, combines offices, laboratories, prototyping workshops, commercial stores, dining areas, and indoor and outdoor bike riding, skate, and inline skating tracks. It is unique because engineers and designers work alongside athletes who test the products, train, and enjoy the facilities.\n\nDuring a previous day before the awards ceremony, EXPANSIÓN had the opportunity to meet the ten final innovators, learn about their features, and observe how Decathlon teams seek solutions to make sports practice more accessible. Javier López, Decathlon's CEO, emphasized the importance of innovation in a company that covers the entire product journey, from conception and manufacturing to sales. Decathlon, celebrating its 50th anniversary in 2025, closed the year with €16.8 billion in net sales, a net profit of €910 million, and nearly 103,000 employees. Decathlon's business model relies on developing proprietary products under brands such as Quechua, Kiprun, Domyos, and Van Rysel. Innovation has become an industrial activity of great scope, with 18 design centers worldwide and 1,700 professionals involved in developing new products and services. Since its founding in 1976, Decathlon has accumulated 810 patent families, 60 of which were awarded this year.\n\nTen teams presented their innovations, demonstrating them with entertaining and original demonstrations rather than technical explanations. Kiprun, a brand specialized in running, showcased the Kipnext Connect shoes equipped with a sensor that measures the shoes' weariness via a smartphone. Quechua introduced the Family Seconds Tent, a family camping tent designed to be assembled in less than two minutes, building on the company's quick-assemble tents. Van Rysel presented an innovative cycling jersey with an integrated airbag designed to protect cyclists in case of a fall. Other teams showcased a domestic strength station, a tire made mostly of alternative materials, and a new basketball ball manufacturing technology. The Decathlon employees voted on their favorite innovations from various countries, with nearly 10,000 employees participating in this edition. The awards were awarded to Van Rysel for the airbag cycling jersey, Quechua for the family camping tent, and Kiprun for the intelligent running shoes.",
  "summary": "Decathlon celebró en Lille sus Innovation Awards 2026, donde diez equipos compitieron con propuestas que van desde unas zapatillas capaces de medir el desgaste de su amortiguación hasta una equipación ciclista con airbag. EXPANSIÓN conoció los proyectos y participó en la votación previa a una gala que muestra la dimensión industrial de un grupo que factura 16.800 millones de euros. Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}