{
  "id": 13494227,
  "title": "Uenighet om hvorvidt julen er velkommen i oktober",
  "url": "https://urgent.news/2026/10/10/uenighet-om-hvorvidt-julen-er-velkommen-i-oktober",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T18:38:49.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/naeringsliv/i/Grrjrx/uenighet-om-hvorvidt-julen-er-velkommen-i-oktober"
  },
  "original_language": "en",
  "account": "In the ongoing discussion about whether Christmas spirit should be introduced in October, stores across the country are already showcasing festive decorations. Peder Ernø, a 28-year-old, states that it's not surprising to see the holiday atmosphere at this time of year, as it has been a common practice for the past few years. However, he acknowledges that it might be too early to start selling Christmas products when Halloween is still several weeks away. Tori Dalen Hansen, 18, and Sunniva Gaden, 17, express their mixed feelings, saying they liked the early introduction last year but also believe it's a bit premature this year. Ebba Milde, 24, on the other hand, thinks it's just right for October, as it adds to the festive mood without being too soon. Said Navid Cheshti, 21, and Shahzeb Rana, 23, both economics students, argue that early sales are beneficial from a marketing perspective, as they generate excitement and anticipation among consumers. Despite their appreciation for the early sales strategy, they admit that October might be a bit too early for some people, given the level of excitement. Ringnes, however, sees no reason to delay the launch of Christmas products. According to the company, they will start selling as early as they can, as many have been eagerly waiting for the return of Christmas spirit in stores. Nicolay Bruusgaard, press spokesman for Ringnes, explains that the company sold around ten million liters of Christmas spirit last year, and production levels are similar to last year, indicating an increase in sales as the holiday season approaches.",
  "summary": "For tidlig, eller akkurat tidsnok? Med nesten 80 dager til jul fylles brushyllene opp med nisser og…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}