{
  "id": 13492252,
  "title": "Walmart says it wont personalize prices despite personalized pricing patents",
  "url": "https://urgent.news/2026/10/10/walmart-says-it-wont-personalize-prices-despite-personalized-pricing",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T18:11:30.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/walmart-says-it-wont-personalize-prices-despite-patents"
  },
  "original_language": "en",
  "account": "Walmart is facing criticism over its alleged practice of personalized pricing, following a report by the Groundwork Collaborative. The October 5th report reveals several patent applications detailing the type of data Walmart collects on its users, including information from their playlists to their credit reports. Dynamic pricing, the practice of adjusting prices within a 24-hour period based on factors like weather, is a concern for some policymakers. Similarly, surveillance pricing involves charging customers different prices for the same products based on their behavior and characteristics. The report suggests that Walmart is building comprehensive consumer profiles using miles of personal data collected from shoppers, with the intention of pricing individuals instead of products. Groundwork Collaborative's president and CEO, Lindsay Owens, argues that Walmart's pricing practices are being misrepresented in the report. In response, Walmart's executive vice president of corporate affairs, Dan Bartlett, denies the accusations in an open letter, stating that the company does not plan to pursue dynamic pricing and has made a commitment not to.",
  "summary": "A new report alleges that Walmart is developing technology to personalize prices.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}