{
  "id": 13459559,
  "title": "SSI partners with on to spur brand’s Philippines growth",
  "url": "https://urgent.news/2026/10/10/ssi-partners-with-on-to-spur-brands-philippines-growth",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T16:00:00.000Z",
  "source": {
    "name": "Philippine Star Business",
    "slug": "philippine-star-business",
    "url": "https://www.philstar.com/business/2026/10/11/2562275/ssi-partners-spur-brands-philippines-growth"
  },
  "original_language": "en",
  "account": "Manila, Philippines — Specialty retailer SSI Group Inc. is set to bolster the growth of premium sportswear brand On in the Philippines, announcing a partnership to become the brand's wholesale and retail distributor in the country. SSI will oversee On's distribution across the Philippines, establishing a network of retail stores and wholesale partners. SSI will also open the first dedicated On stores in the Philippines and manage wholesale distribution through On's third-party distribution network. SSI Group's president and CEO, Anthony Huang, expressed excitement about welcoming On into the SSI Group and partnering with the brand as it expands in the Philippines. On, founded in Switzerland in 2010, has gained popularity among elite athletes, everyday runners, and lifestyle consumers worldwide, offering a range of running, training, outdoor, tennis, and lifestyle products. Huang praised On's innovative approach, combining Swiss engineering, technology, and contemporary design, which appeals to consumers seeking both performance and style. He stated that SSI looks forward to strengthening On's presence and believes the brand will inspire a new generation of runners, athletes, and active lifestyle enthusiasts.",
  "summary": "Listed specialty retailer SSI Group Inc. is set to accelerate the next phase of growth of globally recognized premium sportswear brand On in the Philippines.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}