{
  "id": 13400432,
  "title": "Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism",
  "url": "https://urgent.news/2026/10/10/gen-z-is-rejecting-millennial-beige-and-embracing-the-colorful",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-10T11:24:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/10/pantone-cloud-dancer-white-gen-z-gummy-bear-dopamine-decor/"
  },
  "original_language": "en",
  "account": "In a surprising shift, Gen Z and millennials are moving away from the subdued \"millennial beige\" aesthetic and instead gravitating towards vibrant \"dopamine decor.\" This colorful trend has designers and social media platforms predicting a surge in gummy-inspired elements, such as bendy phone cases, elastic cheek tints, and probiotic snacks. According to Pinterest's annual trend forecast for 2026, searches for \"gummy bears aesthetic\" have increased by 50%.\n\nInterior designers Lori Miller and Betsy Wentz attribute this shift to the need for a sense of well-being in the face of a chaotic world. Miller, who has a background in mental health counseling, notes that young adults are experiencing heightened anxiety due to various life stresses. The \"gummy\" style, with its rounded corners and bold colors, provides a calming and uplifting effect, evoking feelings of safety and comfort.\n\nWentz, an interior designer with counseling experience, explains that color can have a powerful impact on our emotional state. While white can be calming, it can also feel sterile. In contrast, nature-inspired colors like blue and green create a soothing environment that lowers heart rate and cortisol levels. The nostalgic desire for comfort and safety is a driving force behind the maximalist trend, as Gen Z and Millennials seek to create homes and wardrobes that provide a sense of security and joy.",
  "summary": "Pinterest searches for the “gummy bears aesthetic” are up 50% as younger shoppers trade serene minimalism for squishy textures, saturated color, and rounded edges.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}