{
  "id": 13392865,
  "title": "Your official guide to cozying up for fall",
  "url": "https://urgent.news/2026/10/10/your-official-guide-to-cozying-up-for-fall",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-10T10:40:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/bitoday-fall-guide-cozy-clothing-decor-food-2026-10"
  },
  "original_language": "en",
  "account": "As summer fades and autumn arrives, businesses across the globe have embraced the seasonal shift by introducing new products, scents, and home decor to entice customers. Starbucks, Amazon, Trader Joe’s, and Target have all joined the trend, capitalizing on the quieter period before the holiday rush.\n\nProfessor Ronald Hill, a marketing expert from American University's Kogod School of Business, explained that this strategy allows companies to engage consumers with fresh offerings and a change in the seasonal landscape. By catering to the shift in consumer preferences, businesses can stimulate demand and boost sales during this transitional period.\n\nFor those eager to embrace the autumnal spirit, there are several aspects to consider. In terms of fashion, it’s time to bid farewell to ankle boots, as stylists have deemed them less suitable for the colder months. Instead, look for warmer, more appropriate options to keep cozy while still looking stylish.\n\nThe food industry has also stepped up to the challenge, providing a range of comforting and delicious dishes that embody the essence of fall. From hearty soups to sweet treats, there's something for everyone to enjoy as the season unfolds.\n\nIn addition to clothing and cuisine, scents play a crucial role in setting the mood for autumn. Woodsy, vanilla, and sandalwood notes are currently in vogue, and many are seeking out perfumes that capture the essence of the season. By incorporating these fragrances into their daily routine, individuals can create a more inviting and cozy atmosphere in their homes.\n\nFurthermore, interior designers have shared their insights on seasonal decorations, offering guidance on what to avoid. While some items may seem appealing at first glance, they can quickly become tacky and detract from the overall aesthetic. By selecting more refined and tasteful decorations, homeowners can transform their living spaces into inviting retreats that celebrate the beauty of fall.",
  "summary": "In this edition of BI Today, we're going over the best items for the autumnal season.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}