{
  "id": 13391926,
  "title": "It’s not ‘AI,’ and it’s not ‘superintelligence.’ So, what is it?",
  "url": "https://urgent.news/2026/10/10/its-not-ai-and-its-not-superintelligence-so-what-is-it",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-10T11:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91621442/its-not-ai-and-its-not-superintelligence-so-what-is-it"
  },
  "original_language": "en",
  "account": "When President Donald Trump discussed artificial intelligence at the United Nations in September, he expressed dissatisfaction with the term \"artificial intelligence.\" In his opinion, \"artificial\" made the technology sound fake, so he advocated for using \"superintelligence,\" or \"SI,\" instead. Shortly after, Trump signed an executive order instructing federal agencies to use his preferred term instead of AI in official communications. This decision has led to a response from various government departments and the tech sector. Tech companies such as SpaceX are now using \"SpaceXSI\" instead of \"SpaceXAI.\" However, the decision to rebrand AI as \"superintelligence\" has sparked controversy and debate. Some argue that the term \"superintelligence\" gives people a false sense of confidence and could confuse the public. OpenAI CEO Sam Altman believes \"superintelligence\" is a more accurate term than the current branding of AI, but he thinks people might not perceive it as less scary. A survey conducted by Fast Company and Early Studies found that only 1 in 9 people think the rebrand will have a positive effect on the US, and 53% of Americans believe that people they know wouldn't be comfortable calling the technology \"superintelligence.\" While Trump's unilateral action raises some valid questions about the term currently used for AI, it is clear that the term \"artificial intelligence\" has its own set of issues. Some experts argue that the term is highly disputed and imprecise, while others believe it is misleading and fails to accurately describe the capabilities of the technology. Regardless of the ongoing debate, it is evident that the term \"superintelligence\" has become a contentious issue in the AI community.",
  "summary": "When President Donald Trump addressed the United Nations in late September, he said the word “artificial” in “artificial intelligence” made the technology sound fake . Instead, he said, his government would start calling it “superintelligence,” or “SI.” Not long after those remarks, the president made it official. He signed an executive order that instructed federal agencies to use his chosen…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}