{
  "id": 13386254,
  "title": "Ari Emanuel says Elon Musk’s AI prediction to him helped inspire his live events business",
  "url": "https://urgent.news/2026/10/10/ari-emanuel-says-elon-musks-ai-prediction-to-him-helped-inspire-his",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T10:21:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/ari-emanuel-elon-musk-ai-prediction-inspired-live-events-business-2026-10"
  },
  "original_language": "en",
  "account": "Hollywood powerbroker Ari Emanuel says a conversation he had with Elon Musk about artificial intelligence years ago helped inspire his venture into the live events business. Emanuel, the real-life inspiration for HBO's Ari Gold in Entourage, launched Mari, a live events and experiences company, last year. Speaking on David Senra's podcast, Emanuel explained that Musk told him back in 2007 that live entertainment couldn't be disintermediated by AI. This insight led Emanuel to ask Musk about entertainment specifically, which then gave him the idea for Mari. The company recently acquired the Miami Open, Madrid Open tennis tournaments, and Collect-A-Con trading card convention. Emanuel, who also leads TKO Group Holdings, which owns WWE and UFC, said Mari will become the standard for live events globally.",
  "summary": "Hollywood powerbroker Ari Emanuel recently said on a podcast that Elon Musk once told him live events were essentially AI-proof.",
  "key_points": [
    "Ari Emanuel, inspired by Elon Musk's 2007 AI prediction, founded Mari",
    "Musk told Emanuel live entertainment couldn't be disintermediated by AI",
    "Mari acquired Miami Open, Madrid Open tennis tournaments and Collect-A-Con"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}