{
  "id": 13379730,
  "title": "First Bloodaxe trailer has blood, axes, what more do you want?",
  "url": "https://urgent.news/2026/10/09/first-bloodaxe-trailer-has-blood-axes-what-more-do-you-want",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T21:38:22.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/bloodaxe-teaser-vikings-creator-michael-hirst-prime-video"
  },
  "original_language": "en",
  "account": "The trailer for the new TV show \"Bloodaxe\" has been released, and it promises plenty of action, with axes and blood on the screen. Created by the mastermind behind the Vikings series, Michael Hirst, this new show follows the story of Erik Bloodaxe, a historical figure known for his violent campaigns to become King of Norway. Played by actor Xavier Molyneux, Bloodaxe is the central character in this show about civil wars in Norway in the early years of the millennium. The series, which will premier on January 20, emphasizes a family affair, with Hirst also serving as the showrunner along with his son Horatio Hirst. The trailer, unveiled at New York Comic-Con, features a star-studded cast including Jessica Madsen, Karlis Arnolds Avots, Levi Miller, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen. Fans of Vikings can rest assured that this new show will not disappoint, delivering all the blood and axes a viewer could hope for.",
  "summary": "Prime Video has rolled out a violent new teaser for Bloodaxe , the latest Norse-set series from Vikings creator Michael Hirst.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}