{
  "id": 13320894,
  "title": "Trump's AI rebrand is catching on with Elon Musk and Marc Benioff",
  "url": "https://urgent.news/2026/10/10/trumps-ai-rebrand-is-catching-on-with-elon-musk-and-marc-benioff",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-10T04:02:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/trump-ai-rebrand-elon-musk-marc-benioff-2026-10"
  },
  "original_language": "en",
  "account": "Salesforce CEO Marc Benioff announced that his company's AIForce platform will be renamed SIForce, as reported by Bloomberg. Elon Musk pledged to rename SpaceXAI as SpaceXSI, echoing President Donald Trump's push to replace \"artificial intelligence\" with \"super intelligence.\" Trump's campaign has escalated a debate over the term \"artificial intelligence.\" The White House considers any use of the term \"Artificial Intelligence\" as opposed to \"Super Intelligence\" as an enemy. While private companies are not obligated to follow suit, the administration argues that AI systems have become more capable and that \"Super Intelligence\" better captures their potential. Critics question whether renaming existing products truly establishes their superintelligence.",
  "summary": "Trump wants \"AI\" replaced with \"Super Intelligence.\" Marc Benioff and Elon Musk have already pledged corporate rebrands.",
  "key_points": [
    "Salesforce CEO Marc Benioff rebrands AIForce to SIForce",
    "Elon Musk pledges to rename SpaceXAI as SpaceXSI",
    "Trump campaign pushes for 'Super Intelligence' over 'Artificial Intelligence'"
  ],
  "editors_take": "The shift from \"artificial intelligence\" to \"super intelligence\" by influential figures like Trump, Musk, and Benioff reflects a broader rebranding effort that could reshape public perception and policy discussions around AI.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}