{
  "id": 13273544,
  "title": "Jewellers pitch lure of natural diamonds amid lab-grown challenge",
  "url": "https://urgent.news/2026/10/10/jewellers-pitch-lure-of-natural-diamonds-amid-lab-grown-challenge",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-10T00:30:53.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/natural-diamond-lab-grown-jewellers-luxury-tanishq-de-beers-indriya-11791448267679.html"
  },
  "original_language": "en",
  "account": "Bengaluru and Mumbai are witnessing a rise in Indian jewellers promoting natural diamonds as the festive and wedding season approaches. They are emphasizing the rarity and enduring value of these stones, as cheaper lab-grown alternatives compete for the same customer base. With natural diamond prices facing downward pressure, jewellers are striving to entice more customers and create fresh buying opportunities in a market that remains largely undiscovered. Vaeshnavi reports on the business of consumption from Bengaluru, covering how Indians shop, eat, and click. As a correspondent for Mint’s consumer economy team, she focuses on retail, food and beverage, and the burgeoning quick commerce sector. Vaeshnavi graduated from the Asian College of Journalism’s Bloomberg Business and Finance programme in 2025 and joined the Mint newsroom in May 2025 as her debut in journalism. A graduate in accounting and finance from the University of Madras, she possesses a passion for storytelling and simplifying intricate jargon and figures to deliver insightful yet easily comprehensible narratives. A Malayali with roots in Chennai, Vaeshnavi indulges in Malayalam debates, enjoys cafés, and is an avid fan of SRK and Bollywood music.",
  "summary": "With natural diamond prices under pressure, jewellers are looking to attract more buyers and create new occasions for purchases in a market that's still largely untapped.",
  "key_points": [
    "Indian jewellers promote natural diamonds as festival season nears.",
    "Lab-grown diamonds offer cheaper alternatives, challenging market.",
    "Jewellers aim to create new buying opportunities amid price pressure."
  ],
  "editors_take": "Indian jewellers are repositioning natural diamonds as a rare and enduring luxury to counter cheaper lab-grown alternatives and attract customers in a market they see as largely untapped.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}