{
  "id": 132466,
  "title": "Philips Hue may be bringing its best ever lightstrip to the back of your TV —but we're primed for a painful price",
  "url": "https://urgent.news/2026/08/04/philips-hue-may-be-bringing-its-best-ever-lightstrip-to-the-back-of",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-04T14:25:07.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/home/smart-lights/philips-hue-may-be-bringing-its-best-ever-lightstrip-to-the-back-of-your-tv-but-were-primed-for-a-painful-price"
  },
  "original_language": "en",
  "account": "Philips Hue has unexpectedly revealed a potential new Pro TV lightstrip on their website, with no pricing or release date announced yet. Hueblog recently discovered the information, which states, \"Check out Philips Hue Play gradient strip lights and Play gradient strip light pro.\" The absence of a gradient strip with the \"pro\" suffix suggests this could be a brand-new product set to arrive soon. Although the \"pro\" term typically denotes a higher price, the inclusion of the \"Omniglow\" technology in the product could result in a remarkable enhancement to home theater or gaming setups. Unlike other Hue lightstrips, the Omniglow creates smooth gradients, making individual LEDs less noticeable. However, the price of the Omniglow is quite steep at $139.99 / £119.99 / AU$279.99 for the 3-meter version. It's foreseeable that the Pro version might also be costly, but it could be worth the investment. The Philips Hue Play system synchronizes smart lights and bulbs, allowing users to alter lighting based on music or the content being displayed on a TV, game console, or movie. The Gradient Strip Light models were initially intended for placement at the back of a TV, mimicking an Ambilight effect by projecting screen colors onto surrounding walls and ceilings. Although the author of this report is a fan of Hue Play, they have previously criticized the visibility of individual LEDs. If the Pro version closely resembles the Omniglow, with its seamless gradients and absence of visible LEDs, it would be a significant improvement. Philips Hue is currently developing more Hue Play products, with the Hue Play Screen Sync TV camera expected to launch soon. This camera functions as a more budget-friendly alternative to the expensive Hue Play HDMI Sync Box 8K, which connects to a TV and mirrors its display to smart lights and bulbs without requiring any additional connections.",
  "summary": "Hue has mentioned a new Play Pro lightstrip for TVs that isn't currently available to buy. Could it be a TV Omniglow?",
  "key_points": [
    "Philips Hue unveils potential new Pro TV lightstrip on website",
    "\"Pro\" suffix suggests new product, no pricing or release date announced",
    "Omniglow technology promises smooth gradients, high price of $139.99"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}