{
  "id": 13234719,
  "title": "Beloved frozen pizza brand discontinued after nearly six decades on US supermarket shelves",
  "url": "https://urgent.news/2026/10/09/beloved-frozen-pizza-brand-discontinued-after-nearly-six-decades-on",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T22:17:22.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/trends/beloved-frozen-pizza-brand-discontinued-after-nearly-six-decades-on-us-supermarket-shelves-11791582960924.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Conagra Brands has announced the discontinuation of the beloved frozen pizza brand Celeste after nearly six decades on US supermarket shelves. The decision is part of a wider effort to simplify the company's product portfolio and prioritise businesses with stronger growth prospects. Celeste, which originated with \"Mama\" Celeste Lizio in Chicago before being acquired by Quaker Oats in 1969, has become a nostalgic symbol for many customers who associate it with family meals and budget-friendly dinners. Conagra CEO John Brase stated that the company is prepared to discontinue smaller brands that offer limited financial returns. The discontinuation of Celeste is expected to build benefits over the next 12 to 18 months as Conagra refocuses on more profitable categories such as meat snacks and popcorn.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}