{
  "id": 13215002,
  "title": "Shein Outsells British Rival Asos as UK Revenue Hits $3.41 Billion",
  "url": "https://urgent.news/2026/10/09/shein-outsells-british-rival-asos-as-uk-revenue-hits-3-41-billion",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T21:06:45.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/news/retail/shein-outsells-british-rival-asos-as-uk-revenue-hits-341-billion/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Shein, an online fast-fashion retailer founded in China, increased sales in the UK by 26% to £2.58 billion. This growth allowed the company to overtake its British rival Asos. According to accounts filed at Companies House, pre-tax profits rose 18% to £45.2 million.\n\nThe company attributed the sales growth to marketing partnerships, including with the Wireless and Creamfields music festivals, a pop-up shop on London’s Oxford Street, and Christmas gift events in several cities. The UK division employed 113 people, mostly in sales and marketing, up from 91 the previous year.\n\nShein paid £11.2 million in current tax, mainly corporation tax, up from £9.6 million the previous year. The company’s UK revenue was $3.41 billion, based on the exchange rate implied by its parent group's valuation of over $26 billion.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Guardian Business",
        "title": "Shein outsells British rival Asos as UK revenue hits £2.58bn",
        "url": "https://urgent.news/2026/10/09/shein-outsells-british-rival-asos-as-uk-revenue-hits-2-58bn",
        "published": "2026-10-09T11:49:48.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}