{
  "id": 13196101,
  "title": "Apple Reportedly Cuts iPhone 18 Pro Component Orders as Demand Softens",
  "url": "https://urgent.news/2026/10/09/apple-reportedly-cuts-iphone-18-pro-component-orders-as-demand-softens",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T18:55:11.000Z",
  "source": {
    "name": "TechRepublic",
    "slug": "techrepublic",
    "url": "https://www.techrepublic.com/article/news-apple-iphone-18-pro-component-order-cuts/"
  },
  "original_language": "en",
  "account": "Apple reportedly reduced component orders for the iPhone 18 Pro and iPhone 18 Pro Max by 15% to 20% amid softer demand, according to Nikkei Asia. The cuts come after Apple asked some suppliers to decrease production, citing increased memory chip costs and competition for memory supplies in the AI data center market. The price hikes for the premium models, starting at $1,199 and $1,299 respectively, also coincide with Apple's first foldable phone, the iPhone Duo, launching at $1,999. While higher prices could offset some decline in unit sales, the impact on revenue depends on the number of phones sold and customer preferences.",
  "summary": "Apple reportedly cut iPhone 18 Pro component orders by up to 20% as demand softened. Here’s what higher prices and supplier cuts mean for buyers. The post Apple Reportedly Cuts iPhone 18 Pro Component Orders as Demand Softens appeared first on TechRepublic .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "PYMNTS",
        "title": "Apple Scales Back iPhone 18 Orders as Price Hike Cools Demand",
        "url": "https://urgent.news/2026/10/09/apple-scales-back-iphone-18-orders-as-price-hike-cools-demand",
        "published": "2026-10-09T19:41:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}