{
  "id": 13190098,
  "title": "How Amazon Fall Prime Day went for sellers",
  "url": "https://urgent.news/2026/10/09/how-amazon-fall-prime-day-went-for-sellers",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T19:30:33.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/how-amazon-fall-prime-day-went-for-sellers/"
  },
  "original_language": "en",
  "account": "Amazon's Fall Prime Day event, which took place from October 6 to 7, began the early holiday shopping season. The sale boosted online sales in various categories such as electronics, apparel, beauty products, and household essentials. Price-conscious consumers actively sought discounts and bundled deals during this period. According to Adobe Analytics tracking, U.S. retailers achieved $9.86 billion in online sales during this two-day event, marking an 8.5% year-over-year growth. This marks an increase from the 7.3% growth observed between 2024 and 2025. Adobe's report suggested that the shape of the holiday shopping season had changed, with U.S. retailers needing to manage promotions and inventory effectively to capitalize on the additional pre-season shopping interest. For more information on this topic, read the full article on modernretail.co.",
  "summary": "Amazon’s fall Prime Big Deals Days helped kick off early holiday sales as shoppers chased discounts and bundles and stocked up on essentials. Here's how the event went, based on data and anecdotes from brands.",
  "key_points": [
    "Amazon's Fall Prime Day event ran from October 6 to 7",
    "U.S. retailers recorded $9.86 billion in online sales",
    "Year-over-year growth reached 8.5%"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Retail Dive",
        "title": "Online spend during Amazon’s Prime Big Deal Days neared $10B in the US",
        "url": "https://urgent.news/2026/10/09/online-spend-during-amazons-prime-big-deal-days-neared-10b-in-the-us",
        "published": "2026-10-09T15:08:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}