{
  "id": 13184083,
  "title": "Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role",
  "url": "https://urgent.news/2026/10/09/sonys-screen-gems-sets-youtube-exec-fede-goldenberg-to-top-genre",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T19:02:35.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/10/screen-gems-youtube-executive-fede-goldenberg-hire-1237151231/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sony Pictures Entertainment has appointed Fede Goldenberg, a veteran YouTube executive, as the head of Screen Gems. He replaces Ashley Brucks, who had been President of Screen Gems since 2023. According to Deadline, Brucks will transition to a producing role on some upcoming Screen Gems projects.\n\nTheWrap reports that under Goldenberg's leadership, Screen Gems will expand its focus on traditional genre films to include theatrical projects from digital-native storytellers. Sanford Panitch, President of Sony Pictures' Motion Picture Group, stated that Goldenberg's experience at the intersection of online creators and entertainment makes him well-suited to build relationships and translate great storytelling from digital platforms to the big screen.\n\nGoldenberg will leverage his relations with content creators to broaden the studio's pipeline of filmmakers, reporting to Panitch. TheWrap also mentions that Brucks will bring her expertise and distinctive genre taste to the label as a producer on several films.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive)",
        "url": "https://urgent.news/2026/10/09/screen-gems-shocker-sony-brings-in-youtube-exec-fede-goldenberg-to",
        "published": "2026-10-09T18:06:05.000Z"
      },
      {
        "outlet": "TheWrap",
        "title": "Sony Pictures Names YouTube’s Fede Goldenberg Head of Screen Gems as Label Pivots to Digital Creators",
        "url": "https://urgent.news/2026/10/09/sony-pictures-names-youtubes-fede-goldenberg-head-of-screen-gems-as",
        "published": "2026-10-09T18:30:27.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}