{
  "id": 13178497,
  "title": "Diet Coke can price hits record Rs 70",
  "url": "https://urgent.news/2026/10/09/diet-coke-can-price-hits-record-rs-70",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T18:10:22.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/diet-coke-gets-costlier-at-rs-70-per-can-in-delhi-ncr-mumbai-bengaluru-and-goa-amid-aluminium-squeeze/articleshow/134840759.cms"
  },
  "original_language": "en",
  "account": "New Delhi: Major beverage companies have recently increased the price of Diet Coke in 330 ml cans to a record-high of ₹70, up from ₹50. This price hike is due to tight supplies and a 30% year-on-year surge in the cost of can-grade aluminium. Despite the cans made at Coca-Cola's own plants still displaying the ₹50 price, an independent bottler for Coca-Cola stated that the increase in aluminium can prices is unsustainable. The supply crunch of aluminium can prices, a fallout of the West Asia war earlier this year, has impacted India's highest-selling sugar-free drink. A Coca-Cola spokesperson said that they recommend independent trade partners to charge the MRP printed on the pack. Despite being available at multiple price points across markets, Diet Coke is being sold at ₹70 for 330-ml cans in offline stores, supermarkets, and on quick commerce platforms such as Blinkit and Zepto.",
  "summary": null,
  "key_points": [
    "Diet Coke price increases to ₹70 per 330 ml can",
    "Price hike attributed to aluminium can cost surge",
    "Supply crunch from West Asia war impacts sales"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}