{
  "id": 13172985,
  "title": "Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive)",
  "url": "https://urgent.news/2026/10/09/screen-gems-shocker-sony-brings-in-youtube-exec-fede-goldenberg-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T18:06:05.000Z",
  "source": {
    "name": "The Hollywood Reporter",
    "slug": "the-hollywood-reporter",
    "url": "https://www.hollywoodreporter.com/movies/movie-news/screen-gems-fede-goldenberg-to-run-genre-label-1236726049/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Current head Ashley Brucks exiting to a producing deal with the studio.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Sony Pictures Names YouTube’s Fede Goldenberg Head of Screen Gems as Label Pivots to Digital Creators",
        "url": "https://urgent.news/2026/10/09/sony-pictures-names-youtubes-fede-goldenberg-head-of-screen-gems-as",
        "published": "2026-10-09T18:30:27.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role",
        "url": "https://urgent.news/2026/10/09/sonys-screen-gems-sets-youtube-exec-fede-goldenberg-to-top-genre",
        "published": "2026-10-09T19:02:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}