{
  "id": 13172040,
  "title": "Bela Bajaria on Netflix’s Epic TV Trek into Local Language Production: ‘There’s No Roadmap for This’",
  "url": "https://urgent.news/2026/10/09/bela-bajaria-on-netflixs-epic-tv-trek-into-local-language-production",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T17:46:32.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/bela-bajaria-netflix-squid-game-mipcom-variety-vanguard-1236906712/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Bela Bajaria was a few months into her job as the leader of Netflix’s international content expansion campaign in 2019 when she fully realized the significance of the opportunity ahead. The production of local original content was not destined to be a side business for Netflix — it is the business, and increasingly so as […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}