{
  "id": 13163044,
  "title": "Half of Japan’s trendiest lenses are f/2.8 zooms, but the number one lens? It’s actually a five-year-old cheap telephoto that’s just gives you f/8 at 400mm",
  "url": "https://urgent.news/2026/10/09/half-of-japans-trendiest-lenses-are-f-2-8-zooms-but-the-number-one",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-09T15:54:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/cameras/lenses/half-of-japans-trendiest-lenses-are-f-2-8-zooms-but-the-number-one-lens-its-actually-a-five-year-old-cheap-telephoto-thats-just-gives-you-f-8-at-400mm"
  },
  "original_language": "en",
  "account": "In Japan, the f/2.8 zoom lenses dominate the top ten best-selling interchangeable lenses, making up half of the list. However, the number one lens on Kitamura Camera's rankings for September 2026 is a five-year-old Canon RF 100-400mm f/5.6-8 IS USM telephoto lens. This lens sacrifices aperture for a lower price and smaller size, making it accessible to beginners. Another zoom lens that differs from the others is the Nikon Z 24-120mm f/4 S, which trades f/2.8 aperture for an f/4 aperture in order to achieve a longer telephoto reach. Despite this, the majority of the lenses on the list are f/2.8 zooms, which are often designed to be compact and lightweight. The most popular lenses include affordable third-party options and first-party optics, such as the Canon RF 50mm f/1.8 STM and the OM System M.Zuiko Digital 17mm f/1.8 II.",
  "summary": "A photo retailer in Japan has ranked the trendiest lenses, and while the top optic is a budget zoom, the list is dominated by compact f/2.8 zooms",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "SoraNews24",
        "title": "Burger King serves up Pickleball Burgers in Japan, with a tasty nod to the number 11",
        "url": "https://urgent.news/2026/10/09/burger-king-serves-up-pickleball-burgers-in-japan-with-a-tasty-nod-to",
        "published": "2026-10-09T03:00:32.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}