{
  "id": 13130161,
  "title": "Why Free People prioritizes cultural co-authorship in celeb tie-ups",
  "url": "https://urgent.news/2026/10/09/why-free-people-prioritizes-cultural-co-authorship-in-celeb-tie-ups",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T13:35:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/why-free-people-prioritizes-cultural-co-authorship-in-celeb-tie-ups/832568/"
  },
  "original_language": "en",
  "account": null,
  "summary": "At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}