{
  "id": 13112734,
  "title": "AI might ‘kill us all.’ That’s still a savvy sales pitch",
  "url": "https://urgent.news/2026/10/09/ai-might-kill-us-all-thats-still-a-savvy-sales-pitch",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-09T12:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/10/09/ai-doomsday-warnings-sales-pitch/"
  },
  "original_language": "en",
  "account": "Artificial intelligence has captured the world's attention, with its potential to change the course of human history and even threaten our very existence. Despite these concerns, the allure of a trillion-dollar IPO and the promise of unparalleled technological progress have made AI a lucrative market. This has led to frenzied sales pitches by tech companies and researchers, who must convince the public to adopt AI in every aspect of their lives. In a bid to legitimize the technology, these pitches often emphasize its authenticity, portraying AI as inevitable and necessary for progress. The sales pitch has only grown more urgent as the economics of AI have become increasingly precarious, with investors betting on its potential rewards. The fear of AI's catastrophic consequences, though alarming, also serves as a powerful tool in this sales strategy, reassuring investors and consumers of AI's importance and desirability.",
  "summary": "AI extinction warnings can double as a sales pitch for the technology’s extraordinary power.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}