{
  "id": 13104446,
  "title": "How 'The Diary of a CEO' star Steven Bartlett avoids burnout",
  "url": "https://urgent.news/2026/10/09/how-the-diary-of-a-ceo-star-steven-bartlett-avoids-burnout",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T11:30:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/how-diary-of-a-ceo-star-steven-bartlett-avoids-burnout-2026-10"
  },
  "original_language": "en",
  "account": "Steven Bartlett, the star of The Diary of a CEO podcast, emphasizes staying curious about interview subjects to prevent burnout. He selects guests who genuinely interest him and ensures he doesn't spend too much time researching those he's not engaged with. Bartlett is setting up his company, Steven.com, to last for 50 years by maintaining control over board decisions and decision-making. He has expanded his business using AI to create a clone of his voice, an AI-animated kids show, and AI translation for DOAC. Bartlett has diversified his business by launching FlightStory, a company with five shows, and plans to introduce a paid membership program to extend his brand and that of other creators. He has also partnered with Authentic Brands Group, investing up to $400 million to help other creators grow their businesses, aiming to help them branch out into areas like events, products, and animation.",
  "summary": "Steven Bartlett said he's setting up his company to last for 50 years by making sure he doesn't get burned out. These are his steps.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}