{
  "id": 13104444,
  "title": "Substack’s influencer marketing era has arrived",
  "url": "https://urgent.news/2026/10/09/substacks-influencer-marketing-era-has-arrived",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T11:45:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/substack-welcomes-influencer-marketing-newsletters-rothys-poppi-brands-2026-10"
  },
  "original_language": "en",
  "account": "Influencer marketing is becoming a big deal on Substack, the newsletter platform that lets writers share text, photos, and videos. Brands are looking to Substack to find creators and reach potential customers. Rothy's, a shoe brand, is one company using Substack to host events and partner with writers for personal essays. Anna Doré, Rothy's VP of brand and communications, sees Substack as a way for brands to find \"great tastemakers\" and gatekeepers in a world where content is oversaturated. Substack's features, like hosting events and reposting creator content, make it an attractive platform for brands.",
  "summary": "Rothy's is going all-in on Substack with IRL events and sponsoring personal essays. Other brands are following suit.",
  "key_points": [
    "Influencer marketing expanding on Substack platform",
    "Brands like Rothy's using Substack for events, partnerships",
    "Substack features aid brands in finding tastemakers, gatekeepers"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}