{
  "id": 13088311,
  "title": "Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders",
  "url": "https://urgent.news/2026/10/09/is-iphone-18-demand-cooling-off-heres-how-deep-apple-reportedly-is-13088311",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T10:04:00.000Z",
  "source": {
    "name": "MarketWatch Top",
    "slug": "marketwatch-top",
    "url": "https://www.marketwatch.com/story/is-iphone-18-demand-cooling-off-heres-how-deep-apple-reportedly-is-cutting-component-orders-a44244ee?mod=mw_rss_topstories"
  },
  "original_language": "en",
  "account": null,
  "summary": "Component orders for the iPhone 18 Pro and the iPhone 18 Pro Max are down about 15% in October, according to Nikkei Asia.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple rolls out AT&T carrier update for iPhone 18 Pro Max on iOS 27.2 beta",
        "url": "https://urgent.news/2026/10/09/apple-rolls-out-at-t-carrier-update-for-iphone-18-pro-max-on-ios-27-2",
        "published": "2026-10-09T02:11:17.000Z"
      },
      {
        "outlet": "Nikkei Asia",
        "title": "Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand",
        "url": "https://urgent.news/2026/10/09/exclusive-apple-cuts-iphone-18-pro-orders-due-to-soft-demand",
        "published": "2026-10-09T04:16:21.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple cuts iPhone 18 Pro orders due to soft demand: Report",
        "url": "https://urgent.news/2026/10/09/apple-cuts-iphone-18-pro-orders-due-to-soft-demand-report",
        "published": "2026-10-09T06:05:00.000Z"
      },
      {
        "outlet": "Seeking Alpha News",
        "title": "Apple cuts iPhone 18 Pro component orders by ~15% on chip costs: report",
        "url": "https://urgent.news/2026/10/09/apple-cuts-iphone-18-pro-component-orders-by-15-on-chip-costs-report",
        "published": "2026-10-09T06:38:06.000Z"
      },
      {
        "outlet": "The Economic Times",
        "title": "Too pricey to sell? Apple cuts iPhone 18 Pro orders",
        "url": "https://urgent.news/2026/10/09/too-pricey-to-sell-apple-cuts-iphone-18-pro-orders",
        "published": "2026-10-09T06:44:14.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Is the R50k iPhone Duo actually worth it? Here's what you need to know about Apple’s first foldable before it hits SA",
        "url": "https://urgent.news/2026/10/09/is-the-r50k-iphone-duo-actually-worth-it-heres-what-you-need-to-know",
        "published": "2026-10-09T07:56:00.000Z"
      },
      {
        "outlet": "NDTV",
        "title": "Costly iPhone 18 Pro Faces A Reality Check? Apple Cuts Orders As Demand Cools",
        "url": "https://urgent.news/2026/10/09/costly-iphone-18-pro-faces-a-reality-check-apple-cuts-orders-as",
        "published": "2026-10-09T08:33:08.000Z"
      },
      {
        "outlet": "MarketWatch",
        "title": "Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders",
        "url": "https://urgent.news/2026/10/09/is-iphone-18-demand-cooling-off-heres-how-deep-apple-reportedly-is",
        "published": "2026-10-09T10:04:00.000Z"
      },
      {
        "outlet": "Handelsblatt",
        "title": "iPhone 18: Geringe Nachfrage: Apple reduziert wohl Bestellungen für iPhone-Komponenten",
        "url": "https://urgent.news/2026/10/09/iphone-18-geringe-nachfrage-apple-reduziert-wohl-bestellungen-fur",
        "published": "2026-10-09T10:56:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}