{
  "id": 13083587,
  "title": "NESCAFÉ Partners with Doi Tung to Launch First-Ever “NESCAFÉ ROASTERY DRIP COFFEE”",
  "url": "https://urgent.news/2026/10/09/nescafe-partners-with-doi-tung-to-launch-first-ever-nescafe-roastery",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T09:32:19.000Z",
  "source": {
    "name": "Khaosod English",
    "slug": "khaosod-english",
    "url": "https://www.khaosodenglish.com/news/2026/10/09/nescafe-partners-with-doi-tung-to-launch-first-ever-nescafe-roastery-drip-coffee/"
  },
  "original_language": "en",
  "account": "On 2 October 2026, Nescafé, a global coffee brand of Nestlé, announced its collaboration with Doi Tung to launch \"NESCAFÉ ROASTERY DRIP COFFEE,\" the company's inaugural premium drip coffee. This single-edition product is crafted from top-quality Thai Arabica coffee beans sourced and chosen by Doi Tung from Nan and Chiang Rai coffee-growing regions. The special edition is designed to offer Thai coffee enthusiasts a superior coffee experience in honor of International Coffee Day, which falls on 1 October 2026.\n\nNescafé and Doi Tung share a mutual dedication to advancing coffee production, enhancing coffee farmers' productivity and livelihoods, and promoting a more sustainable future for Thailand's coffee industry. This collaboration aims to deliver high-quality, crafted coffee to Thai consumers amidst the city's expanding urbanization and burgeoning café culture.\n\nAccording to Euromonitor's Total Coffee research, the Roast & Ground coffee segment, valued at around THB 52 billion in 2025, is the fastest-growing segment in Thailand's coffee market. This segment's growth rate surged by approximately 9 percentage points over three years, rising from 21.7% in 2022 to 30.7% in 2025. The emergence of the drip coffee market, which is derived from roast and ground coffee, underscores the potential for growth in this niche segment.\n\nMr. Othman Chraibi, Business Executive Officer for Coffee Business at Nescafé (Thai) Ltd., expressed pride in the launch of NESCAFÉ ROASTERY DRIP COFFEE, stating that it underscores Nescafé's commitment to Thailand's coffee industry. As Nescafé's initial drip coffee, this limited-edition release is meticulously crafted using 100% Thai Arabica coffee beans cultivated and selected by Doi Tung in Nan and Chiang Rai. The beans undergo a Honey Process for enhanced sweetness and complexity, followed by a Washed Process before being roasted to a Light-Medium Roast. The resulting brew boasts distinctive notes of citrus, dried fruit, and brown sugar, allowing coffee lovers to relish the craftsmanship of a premium drip coffee experience at any time and place.\n\nThe Nescafé ROASTERY DRIP COFFEE will be exclusively available throughout October and is priced at 250 baht per 5-sachet box. All sales proceeds from October 1–31, 2026, will be donated by Nescafé to aid in the restoration of homes and facilities affected by the September 2026 flooding and to support affected communities. To learn more, please follow NESCAFÉ Thailand on Facebook.",
  "summary": "Crafted from 100% Thai Arabica from Nan and Chiang Rai, a Limited-Edition Coffee for International Coffee Day BANGKOK, 2 October 2026 – NESCAFÉ, a global coffee brand of Nestlé, has partnered with Doi Tung to launch “NESCAFÉ ROASTERY DRIP COFFEE,” NESCAFÉ’s first-ever premium drip coffee, in a limited-edition release crafted from high-quality Thai Arabica coffee […] The post NESCAFÉ Partners with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}