{
  "id": 13075553,
  "title": "Safaricom explains how Kenyans can buy NSE shares using M-PESA through ZiiDi Trader",
  "url": "https://urgent.news/2026/10/09/safaricom-explains-how-kenyans-can-buy-nse-shares-using-m-pesa",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-09T09:03:41.000Z",
  "source": {
    "name": "People Daily Kenya",
    "slug": "people-daily-kenya",
    "url": "https://peopledaily.digital/business/safaricom-explains-how-kenyans-can-buy-nse-shares-using-m-pesa-through-ziidi-trader"
  },
  "original_language": "en",
  "account": "Safaricom, a major telecommunications company in Kenya, has unveiled a new way for Kenyans to invest in the stock market using their M-PESA mobile money platform. In a recent statement, Safaricom challenged the notion that investing in shares is exclusive to wealthy individuals, emphasizing that anyone can participate in the stock market through the company's ZiiDi Trader service.\n\nZiiDi Trader is accessible through My OneApp, where customers can navigate to the Financial Services section and select the ZiiDi Trader option. This mobile-based platform allows users to buy and sell shares listed on the Nairobi Securities Exchange (NSE) without the need for a separate Central Depository and Settlement Corporation (CDSC) account.\n\nCustomers can track their investment portfolios, receive eligible dividends, and purchase or sell shares in listed companies through M-PESA. The trading hours are from Monday to Friday, between 9:30 am and 3:00 pm. While the convenience of this mobile-based trading is appealing, it's important to note that investing in shares involves financial risks. Share prices fluctuate based on company performance, investor demand, and broader economic conditions, meaning investors could potentially lose part or all of their investment. Dividends are not guaranteed, as companies decide whether to distribute profits to shareholders based on their financial performance.\n\nSafaricom encourages Kenyans to research listed companies, understand transaction charges, and consider their financial goals before investing. The company wants to debunk the myth that share ownership is limited to a select few. With ZiiDi Trader, Safaricom is inviting more Kenyans to explore the NSE and understand the process of investing in listed companies.",
  "summary": "Safaricom has explained how Kenyans can buy and sell shares listed on the Nairobi Securities Exchange (NSE) using M-PESA through its ZiiDi Trader platform, as the telecommunications company seeks to encourage more people to explore stock market investments. In a statement issued on Friday, October 9, 2026, Safaricom challenged the perception that investing in shares […]",
  "key_points": [
    "Safaricom introduces M-PESA-based NSE share trading via ZiiDi Trader",
    "ZiiDi Trader accessible through My OneApp's Financial Services section",
    "Trading hours: Monday to Friday, 9:30 am to 3:00 pm"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}