{
  "id": 13062790,
  "title": "FBR Launches New Media Unit to Improve Its Public Image",
  "url": "https://urgent.news/2026/10/09/fbr-launches-new-media-unit-to-improve-its-public-image",
  "topic": "world",
  "section": "World",
  "published": "2026-10-09T07:39:23.000Z",
  "source": {
    "name": "ProPakistani",
    "slug": "propakistani",
    "url": "https://propakistani.pk/2026/10/09/fbr-launches-new-media-unit-to-improve-its-public-image/"
  },
  "original_language": "en",
  "account": "The Federal Board of Revenue (FBR) has established a Media Coordination Unit (MCU) on October 8, 2026, to enhance its public image and effectively communicate tax policies, reforms, and initiatives. The unit, approved by FBR Chairman and SRD Chairman, operates under the Director General (TPS) and Secretary (Media). Its key responsibilities include coordinating the FBR Communication Strategy and Action Plan, increasing public awareness of tax policies, and fostering voluntary tax compliance. The MCU will also maintain an achievement bank, negative narrative bank, and media risk register. Members include directors, chiefs, secretaries, and assistant secretaries from various FBR wings, with the aim of projecting the FBR as a public service-oriented institution dedicated to taxpayer facilitation and outreach.",
  "summary": "The Federal Board of Revenue (FBR) has constituted a Media Coordination Unit (MCU) to coordinate, oversee, and implement the tax … Read More The post FBR Launches New Media Unit to Improve Its Public Image appeared first on ProPakistani .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}