{
  "id": 13058922,
  "title": "Too pricey to sell? Apple cuts iPhone 18 Pro orders",
  "url": "https://urgent.news/2026/10/09/too-pricey-to-sell-apple-cuts-iphone-18-pro-orders",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T06:44:14.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/world/business/too-pricey-to-sell-apple-cuts-iphone-18-pro-orders-by-20-duo-faces-similar-risk/articleshow/134814169.cms"
  },
  "original_language": "en",
  "account": "Apple has reduced orders for iPhone 18 Pro and iPhone 18 Pro Max components by at least 15%, citing higher memory chip costs and price increases as the main factors affecting demand, according to a report by Nikkei Asia. The slowdown has also raised concerns about the prospects of Apple's first foldable smartphone, the iPhone Duo, which will be sold for $1,999 (Rs 2,99,900) in the US and India. Component orders for October have been cut by the suppliers, reflecting weaker-than-expected demand for the premium models. The report suggests that Apple may make further reductions in November, but it remains unclear if the same fate will befall the foldable iPhone Duo. The demand concerns have put the spotlight on the iPhone Duo, with one source noting that the device's starting price is too high for a smartphone. Apple has been working with suppliers to improve production yields for the foldable device, but the folding screen and Apple's quality requirements add complexity to manufacturing. The softer demand for the Pro models may also be attributed to Apple's decision to change its launch schedule this year, prioritizing three premium models while pushing the standard iPhone 18 and iPhone Air for a spring 2027 release.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": "https://urgent.news/ill/13058922.png",
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple rolls out AT&T carrier update for iPhone 18 Pro Max on iOS 27.2 beta",
        "url": "https://urgent.news/2026/10/09/apple-rolls-out-at-t-carrier-update-for-iphone-18-pro-max-on-ios-27-2",
        "published": "2026-10-09T02:11:17.000Z"
      },
      {
        "outlet": "Nikkei Asia",
        "title": "Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand",
        "url": "https://urgent.news/2026/10/09/exclusive-apple-cuts-iphone-18-pro-orders-due-to-soft-demand",
        "published": "2026-10-09T04:16:21.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple cuts iPhone 18 Pro orders due to soft demand: Report",
        "url": "https://urgent.news/2026/10/09/apple-cuts-iphone-18-pro-orders-due-to-soft-demand-report",
        "published": "2026-10-09T06:05:00.000Z"
      },
      {
        "outlet": "Seeking Alpha News",
        "title": "Apple cuts iPhone 18 Pro component orders by ~15% on chip costs: report",
        "url": "https://urgent.news/2026/10/09/apple-cuts-iphone-18-pro-component-orders-by-15-on-chip-costs-report",
        "published": "2026-10-09T06:38:06.000Z"
      },
      {
        "outlet": "IOL",
        "title": "Is the R50k iPhone Duo actually worth it? Here's what you need to know about Apple’s first foldable before it hits SA",
        "url": "https://urgent.news/2026/10/09/is-the-r50k-iphone-duo-actually-worth-it-heres-what-you-need-to-know",
        "published": "2026-10-09T07:56:00.000Z"
      },
      {
        "outlet": "NDTV",
        "title": "Costly iPhone 18 Pro Faces A Reality Check? Apple Cuts Orders As Demand Cools",
        "url": "https://urgent.news/2026/10/09/costly-iphone-18-pro-faces-a-reality-check-apple-cuts-orders-as",
        "published": "2026-10-09T08:33:08.000Z"
      },
      {
        "outlet": "MarketWatch",
        "title": "Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders",
        "url": "https://urgent.news/2026/10/09/is-iphone-18-demand-cooling-off-heres-how-deep-apple-reportedly-is",
        "published": "2026-10-09T10:04:00.000Z"
      },
      {
        "outlet": "Handelsblatt",
        "title": "iPhone 18: Geringe Nachfrage: Apple reduziert wohl Bestellungen für iPhone-Komponenten",
        "url": "https://urgent.news/2026/10/09/iphone-18-geringe-nachfrage-apple-reduziert-wohl-bestellungen-fur",
        "published": "2026-10-09T10:56:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}