{
  "id": 13028276,
  "title": "Trump’s ‘super intelligence’ rebrand to sell AI faces uphill battle",
  "url": "https://urgent.news/2026/10/09/trumps-super-intelligence-rebrand-to-sell-ai-faces-uphill-battle",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-09T03:16:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/world/2026/10/09/trump-s-super-intelligence-rebrand-to-sell-ai-faces-uphill-battle"
  },
  "original_language": "en",
  "account": "Donald Trump has tried to rebrand artificial intelligence as \"super intelligence\" in an attempt to sell his vision for the technology. However, experts warn that the change may face an uphill battle and could potentially alienate the public. The president threatened to treat those who do not adopt the new term as enemies, without providing further details on the consequences. The term \"artificial intelligence\" has been in use since 1956, and despite some skepticism, it has become widely accepted within the scientific community. The term was chosen deliberately to bring together researchers from diverse backgrounds and to emphasize the potential of the technology to simulate human intelligence. Donald Trump's rebranding effort may not resonate with the public, as a recent Quinnipiac University poll shows that only 25% of voters are satisfied with his approach to AI, while 58% are dissatisfied. Despite the pushback, some tech companies have adopted the term \"super intelligence,\" particularly those closely associated with Trump, such as Meta and Elon Musk. However, it appears that companies will use the term when necessary, such as when communicating with the administration, rather than making it a widespread adoption.",
  "summary": "Experts called it a poor choice for a new brand name, saying that if 'artificial' already fuels fear, 'super' sounds far more worrisome.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "New Scientist",
        "title": "AI or ‘super intelligence’? Trump isn’t the only one who is confused",
        "url": "https://urgent.news/2026/10/08/ai-or-super-intelligence-trump-isnt-the-only-one-who-is-confused",
        "published": "2026-10-08T16:07:59.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Trump’s ‘super intelligence’ rebrand to sell AI faces uphill battle",
        "url": "https://urgent.news/2026/10/09/trumps-super-intelligence-rebrand-to-sell-ai-faces-uphill-battle-13028649",
        "published": "2026-10-09T03:16:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}