{
  "id": 13013246,
  "title": "Burger King serves up Pickleball Burgers in Japan, with a tasty nod to the number 11",
  "url": "https://urgent.news/2026/10/09/burger-king-serves-up-pickleball-burgers-in-japan-with-a-tasty-nod-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T03:00:32.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/10/09/burger-king-serves-up-pickleball-burgers-in-japan-with-a-tasty-nod-to-the-number-11/"
  },
  "original_language": "en",
  "account": "Burger King has introduced a limited-edition Pickleball Burger in Japan, showcasing their commitment to promoting the sport in the country. The unique offering comes in two varieties: the Pickleball Burger and the Chicken Pickleball Burger, both featuring 11 pickles to honor the scoring system of the game.\n\nThe Pickleball Burger consists of two flame-grilled beef patties, accompanied by lettuce and onions, while the Chicken Pickleball Burger substitutes the beef with a crispy, juicy chicken patty. Each burger is finished with a creamy dill and lemon sauce, creating a harmonious blend of flavors.\n\nAs part of the promotion, customers who purchase a Pickleball Burger receive a free original pickleball paddle keychain, while the stock lasts. In addition, the Burger King Japan app features a special pickleball game, rewarding players with discount coupons upon winning. Even more exciting, a special, super-rare winning animation automatically enters participants into a lottery to win an original Burger King paddle.",
  "summary": "Limited-edition exclusive comes with free goods and special prizes. Burger King is always looking for ways to stand out from the competition in Japan, and right now it’s doing exactly that with the release of a brand new Pickleball Burger. Created as part of the chain’s ongoing efforts to promote pickleball in Japan, where it’s […]",
  "key_points": [
    "Burger King introduces limited-edition Pickleball Burgers in Japan",
    "Each burger features 11 pickles to represent the game's scoring system",
    "Customers receive a free pickleball paddle keychain with purchase"
  ],
  "editors_take": "Burger King's limited-edition Pickleball Burger in Japan signals the brand's deeper foray into sports marketing, tying a unique menu item to a growing sport and fostering fan engagement through promotions and games.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}