{
  "id": 13009172,
  "title": "What went into SIA's new Pazzion cabin crew shoes after 31 months of development",
  "url": "https://urgent.news/2026/10/09/what-went-into-sias-new-pazzion-cabin-crew-shoes-after-31-months-of-13009172",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-09T02:25:35.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/style-beauty/singapore-airlines-pazzion-cabin-crew-shoes-2027-6442046"
  },
  "original_language": "en",
  "account": "Singapore Airlines (SIA) has unveiled its latest Pazzion-branded cabin crew shoes, a result of 31 months of development through numerous fittings, wear-testing, and onboard trials. The new closed-toe wedge shoes, inspired by batik patterns and featuring SIA's signature colours, aim to enhance comfort, fit, and durability for female cabin crew. Originally, the airline required female cabin crew to alternate between open-toe sandals and closed-toe slingbacks during flight phases. The new shoes, made from genuine leather with thicker lambskin insoles, provide better cushioning and support, while the closed-toe design offers protection against spills and falling objects. Pazzion founder Tom Ng revealed that the 31-month process involved multiple prototypes tested on flights before the final design was chosen. The shoes, described as \"a leather ballerina wedge,\" maintain the iconic batik fabric as a key element of the SIA uniform, giving it a new expression within the footwear.",
  "summary": "Developed through multiple rounds of fittings, wear-testing and onboard trials, the new batik-inspired shoes incorporate feedback from female cabin crew to improve comfort, fit and durability.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNA - Singapore",
        "title": "What went into SIA's new Pazzion cabin crew shoes after 31 months of development",
        "url": "https://urgent.news/2026/10/09/what-went-into-sias-new-pazzion-cabin-crew-shoes-after-31-months-of",
        "published": "2026-10-09T02:25:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}