{
  "id": 13003911,
  "title": "Are you leading with people? Or are you leading with tech?",
  "url": "https://urgent.news/2026/10/09/are-you-leading-with-people-or-are-you-leading-with-tech",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-09T02:00:44.000Z",
  "source": {
    "name": "e27",
    "slug": "e27",
    "url": "https://e27.co/are-you-leading-with-people-or-are-you-leading-with-tech-20261004/"
  },
  "original_language": "en",
  "account": "The most crucial question for leaders today is not what can we build, but where can we find genuine scarcity? While technology has become abundant, making it essentially free, humans and their unique qualities remain scarce resources. Demographic shifts and disappearing workforces have created a growing need for human capacity to create value that is irreplaceable by machines.\n\nWhen a product or service is scarce, it drives higher prices, as rarity increases its value. Conversely, flooding a market with abundant supply erodes value, leading to price compression, commoditisation, and a race to the bottom.\n\nTechnology, while powerful, is no longer the scarce resource. Rather, the scarcity lies in human capacity, specifically in qualities such as trust, judgement, and relationships. Leaders who focus on augmenting, rather than replacing, human connection are more likely to succeed in the AI era.\n\nAudit Point One: Before launching a new feature, campaign, or hiring, leaders should map the market to determine if there is genuine demand or if the market is already saturated. Gartner research shows that nearly 65% of AI initiatives fall short of expectations due to inadequate human and organisational foundations.\n\nAudit Point Two: Leaders must ask themselves: what would break if we removed the technology? If the answer is that value disappears, then the strategy is not based on a solid human layer. True value lies in the human aspect, and trust forms the foundation of successful organisations.\n\nAudit Point Three: Leaders should evaluate whether they are solving for scarcity or merely providing comfort. Most tech adoption occurs because it feels easier, rather than closing a genuine gap. Globally, 68% of respondents express concern about leaders purposefully misleading people, indicating a growing trust deficit that leaders must address through consistent communication and transparency.",
  "summary": "There’s a fundamental question that most leaders are avoiding right now, not because it’s too hard, but because the answer is uncomfortable. If you don’t understand where scarcity lives in the current economy, and you keep focusing on supplying more into markets with less demand or that are already overcrowded, you’ve forgotten Economics 101. Scarcity […] The post Are you leading with people? Or…",
  "key_points": [
    "Humans and their unique qualities remain scarce resources in the AI era.",
    "Market saturation erodes value, leading to price compression.",
    "Leaders must focus on augmenting human connection to succeed in the AI era."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}